The huge rise of people using smartphones, tablets and i-pads to browse the internet means that only 14% of people would be visiting your website using a traditional desktop computer (source Ofcom Media). And that figure is going to get smaller and smaller. If your website is only designed for viewing from a larger screen you are in fact only catering for an ever decreasing minority of website visitors. So the answer to the initial question 'Do I need a mobile website?'...... is categorically YES.
What is a mobile website?
A mobile website is a loose term used to talk about a website that displays well and is easy to navigate from any device that has a smaller screen than the traditional computer - a smartphone, an i-phone, a tablet, an i-pad etc. Because of the smaller screen 'mobile websites' have different design considerations to be able to allow the website visitor to be able to browse the site easily, read the information they are looking for and make any actions they want easily - like sending off an enquiry to you.
What if I don't have a mobile website?
If you don't have a mobile website, or if your website is not designed with smaller screens in mind, then you are making life very hard for the majority of people who are visiting you website. We have already mentioned that the majority of people now surf the web on their smartphone or tablet and if you don't cater for them then they will not think kindly of your website or your business. Imagine having a shop on the high street where you put a blindfold over one of the eyes of three quarters of all the customers that entered your shop. Yes, they could still get around your shop, albeit quite a bit slower, but you would be able to understand if they became frustrated quickly and you probably wouldn't blame them if they left in a hurry to go to another shop that welcomes them a bit more warmly. You wouldn't bet on them coming back either. Your website is no different to your physical business address, you want to make a good, professional first impression and make things as easy and as comfortable as possible for all your visitors and customers. Plus, a lot more people are visiting your business online than visiting your physical businesss address so this is how most people will form an opinion of your business.